With the proper measures, Latin America has opportunities to speed up the adoption of electric and autonomous vehicles, according to the study by C230, a consultant branch of the think tank Fundacion IDEA. While 80% of people in the region have heard of electric vehicles, only one in 10 has travelled in an EV, the study shows.

Highlights of the survey were announced at Nissan’s Futures Latin America event in Sao Paulo. The carmaker confirmed its commitment to keep contributing to the development of mobility in the region through Nissan Intelligent Mobility – the company’s vision for changing how cars are powered, driven and integrated into society.

The C230 study surveyed a total of 5,769 people in Argentina, Brazil, Chile, Colombia and Peru to measure awareness of new mobility technologies. The results showed:


  • 80% of respondents expressed willingness to buy an electric vehicle, as they consider it to be a solution that can help reduce air pollution.
  • 73% think charging an electric vehicle costs less than using fossil fuels.
  • While there’s openness toward acquiring and learning more about electric vehicles, consumers expressed some concerns:
    • 75% believe locating a charging point could be complicated.
    • 60% are concerned that the range of electric vehicles won’t cover their daily travel.
    • 63% are concerned that the time it takes to charge the vehicle might be too long.

Awareness of and attitudes toward autonomous driving technologies show there’s an opportunity to explore the subject further:

  • Only 35% of those surveyed had heard about autonomous vehicles; however, 69% expressed willingness to use an autonomous vehicle after the concept was explained to them.
  • 54% expressed a positive opinion of autonomous vehicles, mainly regarding how these may help improve mobility and safety on the streets of Latin American cities.
  • 58% believe autonomous vehicles would improve mobility in their cities, and 6 out of 10 believe trips in such vehicles would be much more comfortable.
  • 70% believe accidents could be reduced with autonomous vehicles; 72% said accidents would also be less severe.
  • 64% would be willing to acquire an autonomous vehicle if the cost was similar to that of a traditional vehicle.

The study’s findings contribute to understanding consumers’ opinions about new mobility technologies in Latin America. They show that adoption of electric vehicles is feasible, thanks to the positive perceptions.
With regard to autonomous driving technologies, there’s an opportunity to share more information and knowledge. There’s also a positive acceptance level to the degree that such technologies may contribute positively to air quality, commuting times and road safety.