mytaxi has seen impressive growth over the past 18 months. providing 75m trips (+337%) last year and increased its active passengers to more than 11m (+194%). During Pinnington’s tenure, the company grew from a local player in Germany to the European leader in ride hailing services through strategic acquisitions and dynamic growth.
Pinnington decided to step down after successfully merging Hailo, Clever Taxi and Beat into the mytaxi business, while simultaneously scaling the existing operations. Berg is currently chief executive of DACH of Klarna Group, the leading provider of secured online payment services in Europe.
Including Beat and Clever Taxi, mytaxi currently operates in 70 cities in Europe and South America and has more than 120,000 registered drivers. In 2018, it is focused on continuing its growth strategy in relation to cities, customers and drivers. mytaxi is a part of Daimler Mobility Services which is strategically focused on dynamic growth and creating a customer-centric, broad mobility eco-system.
mytaxi was founded in June 2009 and was the world’s first taxi app that established a direct connection between a passenger and a taxi driver. With over 10 million downloads and 120,000 registered taxi drivers, mytaxi is the leading taxi e-hailing app in Europe.