The game is based on traffic data from 11 international cities that has been obtained using a so-called open data camera. With Beat The Traffic X, the moovel lab wants to invite discussion on the issue of quality of life in cities. 

At beatthetraffic.moovellab.com players can interact with congested roads and traffic situations in 11 international cities – from Los Angeles to Berlin, Moscow, New Delhi, and Tokyo. The player’s task is to click on the vehicles and transform them into alternative elements such as unicorns, rainbows, and trees, and in doing so achieve a high points total. At the end of the game, the number of buses that would have been required to transport the number of people seated in the vehicles that they transformed is displayed.

The game is based on traffic videos recorded with the help of an open data camera. The data collected in this way can support cities in quantitatively measuring traffic volumes and enable them to analyse traffic flows and take steps to optimize traffic. Open data, i.e. freely accessible information, can contribute to developing existing urban centers into smart cities and facilitating the utilization of networking benefits. Moovel lab also provides instructions for anyone who wants to build their own open data cam.

With Beat The Traffic X, the moovel lab addresses the social discourse on the issue of what makes cities livable. What should cities of the future look like, how much room should be allocated to motorized traffic, and how great is the level of willingness to switch to public transportation?