The brand presented two concept cars for the first time globally in Geneva: the el-Born, its first 100% electric vehicle based on the Volkswagen Group’s MEB platform, and the CUPRA Formentor, a high-performance plug-in hybrid CUV – the first vehicle developed specifically for this brand.

The SEAT Minimó also made its first appearance at the motor show; it is a forward-looking city ally that is going to revolutionise urban micromobility. They all underscore the company’s commitment to developing more sustainable mobility.

SEAT has equipped all three concepts with hyperconnectivity technology, featuring breakthroughs such as voice-controlled infotainment systems, which the company has developed in recent years.

Electrification, connectivity and micromobility, together with record sales and financial results, are the main assets that shape SEAT as a futureproof company.