This builds on the brand’s 2017 aim of two-thirds of its sales to be electrified by 2025, and places it firmly at the forefront of Honda’s global electrification shift announced as part of its 2030 vision.

Tom Gardner, Senior Vice President, Honda Motor Europe, said, “…since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself.”

Further proof of Honda’s electrification ambition was seen in the shape of the Honda e Prototype. Unveiled for the first time at Geneva, the car previews Honda’s first production battery electric vehicle for the European market.

Positioned as an urban commuter, the car features a competitive range of over 200km and a ‘fast charge’ functionality providing 80% range in just 30 minutes. It also features trademark Honda driving dynamics with a sporty rear wheel drive configuration.

The production version of the Honda e Prototype will be unveiled later this year. Customers can register for updates on the Honda website now, and will be able to place a reservation for the car in selected European markets in early summer. To date Honda has received 15,000 registrations of interest for the Honda e Prototype.

Honda used Geneva to share the first details of its developing energy management solutions business for Europe. This announcement builds on the Power Manager bi-directional charging concept first shown at Frankfurt motor show in 2017.

Honda intends to build a portfolio of energy management products and services offering a comprehensive solution for both EV customers and service operators in Europe.

Honda has also announced an agreement with two external partners:

  • Moixa, a company who specialise in ‘resource aggregator‘ technology, allowing customers to benefit from sharing the control and capacity of their EV battery
  • Ubitricity, a leading supplier of charging solutions, including an innovative approach to on-street charging in urban areas