A new update to Marketplace, the industry's first in-vehicle commerce platform, adds ExxonMobil' s pay for fuel functionality to the infotainment screen, allowing drivers to pay for fuel from their vehicle.

The platform also automatically syncs drivers to their ExxonMobil Speedpass+ app account, and drivers accumulate rewards points with each purchase. The new service is available at more than 11,000 Exxon or Mobil stations across the US.

Rick Ruskin, Marketplace line of business head at Buick, said: “Bringing the ExxonMobil pay for fuel functionality right on the touchscreen of our vehicles is the latest advancement of this platform, allowing drivers to easily access Speedpass+ and securely pay for gas while inside their car."

This service is ExxonMobil's first fully embedded in-vehicle fuel payment offering and requires fewer steps than other fuel payment features on the market. To use the platform to pay at the pump, users will first press an icon within Marketplace, which identifies the station location. The driver will be prompted to select the pump number and confirm their payment method. The pump will be activated and they can start fueling.

If drivers don't have an Exxon Mobil Speedpass+ app account, they can automatically enroll at no extra cost through Marketplace. The ability to securely pay for fuel and locate the nearest Exxon or Mobil station are all functions of the platform.