It has revealed two innovative, integrated and connected eBikes – one folding and one compact – without a brand.

Now it wants customers from around the globe to help name its eBike brand using The challenge participant responsible for the selected eBike brand name will receive $10,000 and nine other participants responsible for runner-up submissions will each receive $1,000.

Hannah Parish, director of GM’s Urban Mobility Solutions, said: “We blended electrification engineering know-how, design talents and automotive-grade testing with great minds from the bike industry to create our eBikes. Now we want to expand our thinking beyond the company walls and hear from people who like to move and have rad ideas.”